Brand, Design, Packaging


Dan Masterson

Date Added

May 8, 2018

Project brief & details

A top-to-bottom brand collaboration with emerging Boston piano rocker, Dan Masterson, to support his debut full-length album, When Reality Calls. Over 18 months, we crafted a fresh image for Dan that matched the album’s theme of a young man’s search for connection. Our process involved a styling session, photo shoot, Pledgemusic campaign video, and, finally, merch and package design.

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