Project brief & details
When Jac Mestel approached us about designing the next Happy Little Clouds album, they had a few loose ideas about a possible title. In the process of shooting at the junkyard, the final title revealed itself. As this was an album about finding the truth of yourself and taking a journey into vastly different chapter of your life, “Shift” came into focus. The cover is poetically ambiguous—are they taking flight? Or landing?—and the interior spreads tell a story of emerging out of a confusing past and moving towards something brighter.