The Hats - Brand + Merch Design

How do you capture the multi-faceted sound of The Hats in one logo? Make more than one. The band now has a primary logo and palette developed for the crowdfunding campaign, then a set of logos solely for the album, "Chemical Drippers," which evolved as the album art took shape.

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Jenny Bergman is a Graphic Designer, Photographer, and Multidisciplinary Artist

Sometimes credited as The Secret Bureau of Art + Design, Jenny specializes in creative direction for independent music, brand development for small businesses and non-profits. As a Creativity Coach, Jenny meets 1-on-1 with individual artists, produces and programs retreats, and speaks publicly about the intersection of creativity, mental health, and neurodiversity. 

Creative Direction + Consultation

Album Art + Music Packaging

Poster Design

Logo Design + Brand Systems

Fine Art + Commercial Photography

Website Design

1-on-1 Creativity Coaching + Consulting

Event Programming + Production

COPYRIGHT 2016-2025 JENNY BERGMAN/THE SECRET BUREAU OF ART & DESIGN